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4/11/07 10:31pm - Original Message: 'Trial Memberships'
ranger3 Lifetime Member
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North Charleston, SC - USA

Vette(s):
1975 L48 AT AC T-top

Joined: 3/20/2004
Posts: 4176
I have noticed that an overwhelming majority of the new member introductions are for "trial" memberships. Has anyone, Adam, figured what percentage of trial members upgrade to a full membership when the trial period expires? I am a numbers guy by profession and I just have a need to know. Thanks.

Scott
ranger32007-04-11 19:32:13
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4/12/07 8:10am - Reply: 'Trial Memberships'
Adams' Apple Lifetime Member
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Duncanville, TX - USA

Vette(s):
#1-1974 L-48 4spd Cp Med Red Metallic/Black deluxe int w/AC/tilt/tele./p/w-p/b/ Am-Fm/map light National/Regional/Chapter NCRS "Top Flight" #2-1985 Bright Red/Carmine Cp.L-98/auto Member: NCRS, NCRS Texas, Corvette Legends of Texas

Joined: 11/8/2003
Posts: 19449
There was a discussin on this topic a few months back, by the mods. Adam did run some numbers at that time. I think the problem with getting a real percentage is hard, due to the differing dates of joins/expires/upgrades.
I know I only got 9 3/4 fingers, and ten toes to count on!

____________________________________
Joel Adams
C3VR Lifetime Member #56    
My Link


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             NCRS

"Money can't buy happiness -- but somehow it's more comforting to cry in a CORVETTE than in a Kia"
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4/12/07 9:09am - Reply: 'Trial Memberships'
Adam Wartell Lifetime Member
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Eagleville, PA - USA

Vette(s):
Used to own a 1979 Corvette now owned by JB79

Joined: 11/1/2001
Posts: 14683
This is probably more than you wanted to know but here is some data as of Dec 06:

In 2005, 1004 people registered as trial members.
237 of them became paid members.
That is a 23.6% conversion of trials turned paid.
 
In 2006, 1142 people registered as trial members.
186 of them became paid members.
That is a 16.3% conversion of trials turned paid.


Monthly conversion rate:
1/05 18.0%
2/05 22.1%
3/05 16.9%
4/05 12.8%
5/05 21.9%
6/05 19.3%
7/05 20.5%
8/05 40.0%
9/05 43.8%
10/05 28.4%
11/05 16.4%
12/05 16.9%
1/06 15.0%
2/06 17.0%
3/06 19.2%
4/06 11.1%
5/06 10.4%
6/06 12.1%
7/06 18.4%
8/06 22.8%
9/06 30.6%
10/06 13.3%
11/06 7.0%
12/06 0%
 
August and September always spike because of Carlise and Funfest.  We need to get to more shows throughout entire the year!!
 





how many paid members we lose per month.  This is pretty disturbing. The August and September numbers mean that we are losing a lot of people that signed up at Carlisle and Funfest.
 
Jan 06: 
7 Standard Members
7 Gold Members

Feb 06:
1 Standard Members
4 Gold Members
 
Mar 06:
11 Standard Members
6 Gold Members

Apr 06:
2 Standard Members
5 Gold Members
 
May 06:
4 Standard Members
7 Gold Members
 
June 06:
10 Standard Members
3 Gold Members
 
July 06:
7 Standard Members
2 Gold Members
 
Aug 06:
9 Standard Members
33 Gold Members
 
Sep 06:
10 Standard Members
21 Gold Members
 
Oct 06:
15 Standard Members
8 Gold Members
 
Nov 06:
8 Standard Members
5 Gold Members
 
Dec 06:
5 Standard Members
5 Gold Members




____________________________________
-Adam Wartell
NCM Lifetime Member #1222
Founder:
C3 Vette Registry (Join C3VR on facebook)
C4 Vette Registry, C6 Vette Registry
C7 Vette Registry
Corvettes for a Cure

My first Vette, now owned by JB79:

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4/12/07 2:29pm - Reply: 'Trial Memberships'
ranger3 Lifetime Member
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North Charleston, SC - USA

Vette(s):
1975 L48 AT AC T-top

Joined: 3/20/2004
Posts: 4176
Thanks Adam! That's exactly what I was talking about. I wonder if we could ask them before their trial period expires why they were not interested in upgrading to a paid membership. Seems like we lose a lot of potential paying members. This is not a big deal to me, I was just curious.Thanks for the time that you put in this.
Scott

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C3VR Lifetime Member #114


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4/14/07 11:25am - Reply: 'Trial Memberships'
Bob Griffiths Lifetime Member
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Frederick, MD - USA

Vette(s):
Frederick County Corvette Club (Maryland) Tan 64 365 Hp Conv 4 sp Red 72 4 sp Conv ..running a '68 327 Blue 76 Coupe L 48 4 sp White 79 Coupe L 82 auto Silver 98 Conv, 6 sp 35th Anniv '88 vette

Joined: 2/20/2003
Posts: 548
What I can not understand is why we are loosing GOLD members...

Unless these guys have sold their C3(s) ...thats my guess...

To be honest I have been extremely inactive all winter, health and other
reasons... and if I were not a lifetime member I most likely woul have logged on today only to see my membership had expired...  Been that kind of winter..  MY 72 and 79 have had expired tags on them since November and January .. 

Bob G.


____________________________________
Bob
64,72 & 98 Corvette Ragtops
76 & 79 & qa 88 ANC Corvette Coupes

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4/14/07 1:01pm - Reply: 'Trial Memberships'
Okie Dude Lifetime Member
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Eastern Oklahoma County, OK - USA

Vette(s):
1980 Black L48 T-Tops

Joined: 1/3/2006
Posts: 1560
Bob;

Glad to see you back and hope the health issues are getting better for you.

If you have time, don't forget to check out the newest Shark Bytes.  Might help get ya back in the mood!


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Dennis Smith
C3VR Lifetime Member #103

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4/14/07 9:45pm - Reply: 'Trial Memberships'
jayare
Former Member
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Joined: 1/4/2007
Posts: 475
O.K. Bob....
 
Your 63 and I'm 64......Let's dump that "expired" kinda talk.
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4/15/07 9:10am - Reply: 'Trial Memberships'
Bob Griffiths Lifetime Member
Lifetime Member
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Frederick, MD - USA

Vette(s):
Frederick County Corvette Club (Maryland) Tan 64 365 Hp Conv 4 sp Red 72 4 sp Conv ..running a '68 327 Blue 76 Coupe L 48 4 sp White 79 Coupe L 82 auto Silver 98 Conv, 6 sp 35th Anniv '88 vette

Joined: 2/20/2003
Posts: 548
Jayare...

Ok My brain is all for that.... but darn if my body wants to listen...

I am, as I type connected to an IV line... getting my 2 1/2 hour morning infusion of "Drugs... ie Vancomycin ....

Lucky I finish a 42 day dosage schedule of this crap this Thursday and I plan on declaring Summer officially here ...   Been a bitch of a winter..

Bob




____________________________________
Bob
64,72 & 98 Corvette Ragtops
76 & 79 & qa 88 ANC Corvette Coupes

Click on any image for larger view!
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