Topic: History In The Making
in Forum: Special Edition Vettes
Already a Member?
Click Here to Login
Not yet a Member?
Click Here to Register for Free!
Former Member
Send PM
HAMPTONVILLE, NC - USA
Joined: 11/5/2001
Posts: 169
Vette(s): 1978 INDY PACE CAR #3016 of #6502 built. Has original Pace car decals still in GM boxes the way it was delivered to GM dealers. per NCRS "UPDATE" Decals applied as of 3/8/02 (ALL ORIGINAL)
On December 21,1977 Chevrolet produced a memo and sent it to the Regional and Zone Managers about the 1978 Corvette . Here is parts of that memo. Chevrolet will produce a special "Limited Edition" unit as part of Corvettes 25th Anniversary celebration. The "Limited Edition" Corvette has been chosen as the official Pace Car for the 62nd annual Indianapolis 500 Race on May 28, 1978.
A district manager order taking activity is to take place in early January, at which time every dealer is to be afforded an opportunity to order one of these special units. The "Limited Edition"Corvettes will not be eligible for model year-end close-out allowance. A dealer acknowledgment form, Attachment "A"- relating to this activity is to be completed with every dealer and retained in the zone office. Zone managers are asked to furnish the number of dealers ordering a "Limited Edition" unit by joint wire to the Regional Manager and Mr.R.F.Sobr (CODD), by no later than January 16,1978.
The manufacturers suggested retail price is $13,653.20 for the "Limited Edition" Corvette (Model 1YZ87/Z78). With only a minimum amount of information released for publication, the response from both dealers and the general public has been enthusiastic. Shipment of these units will begin in late March and continue until all orders are produced. This will provide dealers with a opportunity to develop promotional activities during the height of the spring selling season utilizing the "Limited Edition" unit as an excellent showroom traffic builder.
The "Limited Edition" Corvette represents yet another milestone in Chevrolets marketing strategy of developing and maintaining Corvettes unique sports car image and mystique in the eyes of the public. --- Very Truly Yours R.E.Cook (General Sales Manager). This is a little bit of interesting information and history about the Pace Car.
-
-
Doug
|UPDATED|3/31/02 1:19:06 PM|/UPDATED|
A district manager order taking activity is to take place in early January, at which time every dealer is to be afforded an opportunity to order one of these special units. The "Limited Edition"Corvettes will not be eligible for model year-end close-out allowance. A dealer acknowledgment form, Attachment "A"- relating to this activity is to be completed with every dealer and retained in the zone office. Zone managers are asked to furnish the number of dealers ordering a "Limited Edition" unit by joint wire to the Regional Manager and Mr.R.F.Sobr (CODD), by no later than January 16,1978.
The manufacturers suggested retail price is $13,653.20 for the "Limited Edition" Corvette (Model 1YZ87/Z78). With only a minimum amount of information released for publication, the response from both dealers and the general public has been enthusiastic. Shipment of these units will begin in late March and continue until all orders are produced. This will provide dealers with a opportunity to develop promotional activities during the height of the spring selling season utilizing the "Limited Edition" unit as an excellent showroom traffic builder.
The "Limited Edition" Corvette represents yet another milestone in Chevrolets marketing strategy of developing and maintaining Corvettes unique sports car image and mystique in the eyes of the public. --- Very Truly Yours R.E.Cook (General Sales Manager). This is a little bit of interesting information and history about the Pace Car.
-
-
Doug|UPDATED|3/31/02 1:19:06 PM|/UPDATED|
SPONSOR AD:: (Our Sponsors help support C3VR)
Doug,
Thanks for the post. Interesting reading!! I have always love the '78 PC and will visit this forum often.
Thanks for the post. Interesting reading!! I have always love the '78 PC and will visit this forum often.
------------------------------------------
|B||I|Mark
The picture below is my
old '72 Big Block. She has
found a great home in
Jacksonville, NC!|/I||/B|
|IMG|http://www.c3vr.com/member_uploads/1_100/3/FrontView|/IMG|
|URL=http://www.corvetteforum.net/c3/qikstik|Click |B|Here|/B| To Visit My Home Page|/URL|
in Forum: Special Edition Vettes
SPONSOR AD: (Our Sponsors help support C3VR)