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Topic: The original Chevrolet Corvette emblem

in Forum: All Vettes Discussion

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The original Chevrolet Corvette emblem (1/2)
 1/4/21 4:37pm
Adam WartellLifetime Member
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C3VR Founder
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Eagleville, PA - USA

Used to own a 1979 Corvette now owned by JB79

Joined: 11/1/2001
Posts: 17424

Right before the Corvette’s release in 1953, Chevrolet had planned to use a checkered flag and an American flag, the two things that best signified the Corvette, as a part of its original emblem. However, 10 years prior to the Corvette’s release, the U.S. passed the National Flag Code into federal law (Public Law 77-623; chapter 435) and one of the provisions is that “the flag may not be used for advertising purposes.”  So it was replaced with the familiar checkered flag & fleur-de-lis.

Original concept Chevrolet Corvette emblem:

First Chevrolet Corvette Emblem to appear on the first production model in 1953:


-Adam Wartell
NCM Lifetime Member #1222
Founder: C3 Vette Registry 
C4 Vette Registry, C6 Vette Registry

My first Vette, now owned by JB79:

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Re: The original Chevrolet Corvette emblem (2/2)
 1/11/21 11:29am
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Overland Park, KS - USA

1973 Orange Metallic Coupe (orig owner), L82, 4 spd (WR), PS, (A/C & PW (I installed from wrecked 73)), leather, AM/FM Stereo, ran with '65 FI unit earlier & will again some day.

Joined: 7/9/2003
Posts: 848

While I had read about the flag code for preventing Chevrolet from using the American flag in the emblem, I have never seen the picture of a concept before. Thanks for that.


1973 L-82 4 spd

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