Topic: NASCAR & GoodYear
in Forum: General Non-Vette Discussion
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Lifetime MemberModerator
Duncanville, TX - USA
Joined: 11/8/2003
Posts: 20214
Vette(s): #1-1974 L-48 4spd Cp Med Red Metallic/Black deluxe int w/AC/tilt/tele./p/w-p/b/
Am-Fm/map light National/Regional/Chapter NCRS "Top Flight"
#2-1985 Bright Red/Carmine Cp.L-98/auto
Member: NCRS, NCRS Texas, Corvette Legends of Texas
I got this from a guy on one of my "other" tech forums(for transmission specialists)...thought it might be worth sharing....
*********************************************************
Our school was contacted about supplying students for a program that
Goodyear is sponsoring for NASCAR. It is called G.R.A.D. (Goodyear Racing
and Diversity). They sent me a "manual" on it and I met with a rep from the
advertising agency that is implementing it for Goodyear. They wanted me to
supply 12 juniors from our "diverse" population. The students would be
treated to a day at Michigan International Speedway including a pit pass.
They would get free eats and grandstand seats for the race PLUS
transportation to & from the race track. Scholarships are also involved.
After I read over the information I discovered that what they REALLY were
asking for was only African-American and Hispanic kids. Apparently NASCAR
is trying to "broaden it's fan base" by showcasing minorities. When I told
them I would be willing to help them, but only if the group were truly
"diverse", I was told that would be OK as long as 1/2 the kids were from
their target group. I said "no problem" since 1/2 my kids at black. I was
told we were the ONLY school contacted in SE Michigan and that I would be
the "coordinator" of the Michigan area. They are doing this in 5 markets.
That was last Friday. I spent Monday and Tuesday gathering information on
the students I had coming in from the four schools we serve and contacting
many of them to tell them about the program. They were supposed to call me
on Tuesday so that I could assure them that my administrator and school
would buy into it. When I got no call back, I called twice (leaving voice
mails both times). Then I e-mailed them. FINALLY at 10:30 PM they called
back to let me know that they had changed their mind because a school in
Detroit could supply their "diverse population" (read that 100% black). I
told her that I did not appreciate being used like that. I told her where
she could shove her "diversity" program.
I think NASCAR is going to shoot themselves in the foot on this one. Think
they might turn off some of their fan base? I do!
Thanx for letting me vent!
*********************************************************
Our school was contacted about supplying students for a program that
Goodyear is sponsoring for NASCAR. It is called G.R.A.D. (Goodyear Racing
and Diversity). They sent me a "manual" on it and I met with a rep from the
advertising agency that is implementing it for Goodyear. They wanted me to
supply 12 juniors from our "diverse" population. The students would be
treated to a day at Michigan International Speedway including a pit pass.
They would get free eats and grandstand seats for the race PLUS
transportation to & from the race track. Scholarships are also involved.
After I read over the information I discovered that what they REALLY were
asking for was only African-American and Hispanic kids. Apparently NASCAR
is trying to "broaden it's fan base" by showcasing minorities. When I told
them I would be willing to help them, but only if the group were truly
"diverse", I was told that would be OK as long as 1/2 the kids were from
their target group. I said "no problem" since 1/2 my kids at black. I was
told we were the ONLY school contacted in SE Michigan and that I would be
the "coordinator" of the Michigan area. They are doing this in 5 markets.
That was last Friday. I spent Monday and Tuesday gathering information on
the students I had coming in from the four schools we serve and contacting
many of them to tell them about the program. They were supposed to call me
on Tuesday so that I could assure them that my administrator and school
would buy into it. When I got no call back, I called twice (leaving voice
mails both times). Then I e-mailed them. FINALLY at 10:30 PM they called
back to let me know that they had changed their mind because a school in
Detroit could supply their "diverse population" (read that 100% black). I
told her that I did not appreciate being used like that. I told her where
she could shove her "diversity" program.
I think NASCAR is going to shoot themselves in the foot on this one. Think
they might turn off some of their fan base? I do!
Thanx for letting me vent!
Joel Adams
C3VR Lifetime Member #56 
My Link 
(click for Texas-sized view!) NCRS
"Money can't buy happiness -- but somehow it's more comforting to cry in a CORVETTE than in a Kia"
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What a bunch of SH#%, I'd be pissed too!.... Thanks for sharing that Joel
Lifetime MemberManteca, CA - USA
Joined: 11/20/2005
Posts: 3623
Vette(s): 1978,two tone,Metalic Rootbeer & gold
1975 L48 4 speed
Life is so complicated 
.
.Jimmy B.
Just can't wait to get on the road again. 
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20111115155328r.jpg)
Can't possibly have anything to do with Je$$e Jack$on hitting on Nascar for, whats he call it, oh yeah, a "donation" (read bribe) because there aint enough minorirty drivers and crews.
in Forum: General Non-Vette Discussion
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