DID ANYONE SEE THE GAME? I HEAR THE COLTS WON.

[QUOTE=dwright]DID ANYONE SEE THE GAME? I HEAR THE COLTS WON.[/QUOTE]   

[QUOTE=dwright]DID ANYONE SEE THE GAME? I HEAR THE COLTS WON.[/QUOTE]

What game?  There was a game?  All I saw was rain, fog, blurry images and Prince in between some commericials.

Well, as someone who spent the bulk of his career in the advertising agency business (working with Super Bowl sponsors in several instances), I can only concur: this was the worst bunch of SB work I've ever seen.

The reason for it is simple--and sad. Like so many other American industries, the ad business has cast off many of its senior executives. ("Too expensive--and not hip enough to 'get' how to reach young people today.") The wiser, seasoned heads aren't there, as they used to be, to train and guide the young creatives who are so clearly behind the massively ineffective--and often extremely counterproductive--work you saw in yesterday's game. Left to their own devices, with nobody more experienced around to steer them towards the advertising methods that have proven to be effective, what you get is what was broadcast: ads that are either lame, cringeworthy, or just downright irrelevant.

The clients are to blame as well. Where was the Snickers brand manager when that concept was brought to the company by its agency? Why did no one say, "I understand how you might think this is a very clever, sly wink towards a high-profile movie from last year--but I'm in the business of selling candy bars. So please tell me exactly how this commercial--especially since it involves a very controversial subject--is going to help me do that?"

Advertising can do three things: it can make you aware of a new product, and encourage you to try it, by telling (showing) you how it can benefit you. It can help turn a product into a brand, by reminding you about its benefits and building a consistent, appealing 'brand image' over time. And it can make you feel good about continuing to buy a brand you already know about.

In my opinion, the only work that was worth watching--and spending millions on (I missed the Doritos spot)--was the Coke vending machine commercial. Why? Because, amidst all the hoopla, it captured my attention--and kept it throughout the spot. It was also 'relevant'--meaning it touched upon an idea that the audience could relate to: 'what if there was a magical world behind the bland metal face of that machine?' And lastly, it was consistent with Coke's long-time brand image: friendly and fun.

And finally: I only hope a host of rappers and American Idol wanna-be's were watching the halftime show. Because if they did, they saw what a legitimately talented, creative and unique artist is all about. Prince can, and does, do it all--songwriting, brilliant guitar playing, even producing. I may not like everything he's ever recorded--but his best work is in a league so far above and beyond the Justin Timberlakes of the world that no comparison can even be made. At a time when we're subjected to one 'musical flavor of the millisecond' after another, it was simply great to see him remind the audience what an authentically gifted musical talent can do.

Well said, SFVette,

[QUOTE=Adam Wartell] [QUOTE=dwright]DID ANYONE SEE THE GAME? I HEAR THE COLTS WON.[/QUOTE]

What game?  There was a game?  All I saw was rain, fog, blurry images and Prince in between some commericials.
[/QUOTE]

Lame Commercials, lame game.  Very "so what?".

I for one was kinda bored with the whole scene.... caught myself clicking between the Super Bowl and the Hallmark channel ( Just kidding).... at least there was some action on the second one! 74stingray4542007-02-05 18:52:28

Excellent!! I totally agree SFVette!